Search engine optimization (SEO) is an ever-changing and somewhat mysterious field. If you already have your own website or blog, you’ve probably heard at least one person telling you about (likely selling you) their SEO services. But the way things have been done over the last few years may be changing soon due to social tools like Twitter and Facebook.
The short story is that the future of search is going to be heavily reliant on real time results (what people are talking about now) and social relevancy (what people who matter are talking about).
What does that mean for real estate agents?
Engage!
The only way to build your digital social relevancy is to engage people socially. Now is the time to learn the tools of the trade and start connecting with the people in your market on a personal level. Now is the time to make yourself relevant in the digital world.
Be active!
The only way anyone is going to know what you are talking about right now is if you are actually talking–right now!
Remember your product!
If you want people to talk about your product, you have to talk about your product. Your product isn’t your listing for that house on Elm Street or the parcel of land you’re selling. Those will be forgotten in a few months. Your product is you and your specialized knowledge of real estate in your local area!
For more information on real time, semantic and socially relevant searching, check out this great post ReadWriteWeb.
