Do you have a strategy for establishing your online presence? An overall plan?

Are you caught up with the tactics involved in creating an online presence without a clear vision of what you are trying to accomplish?

Marketing guru Seth Godin has an interesting thought on this approach:

In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place.

If you’re having doubts about the effectiveness of using online technology to increase your marketing effectiveness, take a second to ask yourself if the tactics you are using fit into your strategy.

And if you don’t currently have a strategy, well…