This post by Johnny Truant over at CopyBlogger is too well-written not to share. It doesn’t need embellishment from me, so I’ll just include some pertinent excerpts below, though I highly recommend you read the article in its entirety.

No thing will make you rich.

There is not one thing out there that will turn you from rags to riches. There is not a single thing that you can pick up off a shelf and pay for that will perform internet alchemy on your behalf, turning online lead into gold.

The only force with the power to make you rich — or to even make you one red cent — is YOU.

• You will do what it takes or will not.
• You will develop the quality and personality and credibility and gusto needed to succeed or you won’t.
• You will want it badly enough and persevere enough and have acuity enough to figure out if you’re on the right path… or you won’t.

I’m sorry to be so incredibly obvious. I wouldn’t do so if I felt I was saying something that everyone already knew, but statistics show that only around ten percent of people who buy a book read past the first chapter. Around the same percentage of people who purchase an internet marketing product or course actually use it.

Again, apologies for the obvious, but that means around 90 percent of people who buy a course apparently figured it was going to drop fairy dust onto them from where it was sitting on the shelf.

Internalize this fact all the way down to that burrito: Nothing will make you rich.

In the end, it’s your application of the tools, your effort, your focus and attention that will make you successful.  If you are signing up for TechShorties without a willingness to commit to completing at least 1 lesson per week, please know the ILE will NOT make you rich or successful.  It will just be another place to spend your money.

The ILE IS full of tools and information that will guide you in your efforts though – you know, those efforts that WILL make you rich!