Comments on: Are Real Estate Agents Clueless? http://www.techshorties.com/2009/09/are-real-estate-agents-clueless/ Get a jump on the competition. Wed, 14 Apr 2010 13:26:59 +0000 hourly 1 By: Casey Durango http://www.techshorties.com/2009/09/are-real-estate-agents-clueless/comment-page-1/#comment-42 Casey Durango Tue, 15 Sep 2009 14:55:02 +0000 http://www.techshorties.com/?p=658#comment-42 I couldn't agree more. The idea of real estate agents "making it about themselves" is true in more than just their approach to advertising. It's one of the fears the public has about working with agents - that an agent will only show them houses the agent thinks they should see or ones that will result in a larger commission. This is one reason buyers, particularly, have embraced viewing properties online so enthusiastically. I still believe real estate agents, the true professionals at least, provide very much needed guidance and perspective in a transaction that is emotional and scary and nerve-wracking. And that's the roll we should play. As for the advertising piece, print is just not where it's at any more. Rows and rows of tiny photos of houses (and large photos or agent's faces) don't provide any information to the public that isn't better found online. I couldn’t agree more. The idea of real estate agents “making it about themselves” is true in more than just their approach to advertising. It’s one of the fears the public has about working with agents – that an agent will only show them houses the agent thinks they should see or ones that will result in a larger commission. This is one reason buyers, particularly, have embraced viewing properties online so enthusiastically.

I still believe real estate agents, the true professionals at least, provide very much needed guidance and perspective in a transaction that is emotional and scary and nerve-wracking. And that’s the roll we should play.

As for the advertising piece, print is just not where it’s at any more. Rows and rows of tiny photos of houses (and large photos or agent’s faces) don’t provide any information to the public that isn’t better found online.

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