Here’s some solid information from Daily Blog Tips on the steps involved in growing a typical blog; great information on getting started, especially in the initial steps. One interesting thing we should note in regard to growing a real estate blog is the difference involved in “monetizing” a blog in general and monetizing a real estate blog.

Yes, you should be monetizing your real estate blog.

Now, hopefully, you aren’t filling your real estate blog with Google AdSense, Amazon affiliate links, or other traditional monetization techniques. These traditional methods of monetizing a blog involve sending your readers away from your site, and they usually involve relatively small amounts of money. The goal of most bloggers is to create these small transactions many times over.

Not so with the blog of a real estate professional. Your goal should be to keep them there as long as possible, giving you the opportunity to convince them of your expertise and knowledge in the market. In fact, “monetization” of a real estate blog is probably happening on only one page…

The “Contact Me” page.

Establishing a strong readership by sharing your expertise in your market is your best bet. Unique and relevant content that provides information about your market people can’t get anywhere else is the best way to give your readers a reason to keep coming back. Remember, there are many people who are interested in what’s going on in the local real estate market, even if they won’t be buying or selling in the short term. These are the people with whom you want to establish a rapport.

One day, they’ll be entering the market, and if you’ve established yourself as their go-to person for information, their natural inclination will be to go to your site and click “Contact Me.”