Notice I didn’t say Twitter makes you more money (although it probably will) or that it can be an integral part of your marketing plan (it can). I’m talking about ways it can make you better at your profession, which is helping people navigate the real estate market as buyers and sellers.

1. Twitter helps you improve communication

If you want to get good at something, you have to practice. And writing updates to Twitter is one way to practice all aspects of your writing. It will make you more aware of your grammar, punctuation, and choice of words. Even the 140 character limit is effective because it forces you to be succinct and direct.

2. Twitter makes you a better listener

Communication isn’t a one way street, and you are likely to find yourself reading a wide array of updates posted by other locals. By immersing yourself in your local Twitter community, you will naturally have a broader and deeper understanding of the people in your market and what is driving them.

3. Twitter helps you establish a real connection with clients

This point may be the most important because it involves moving past your use of Twitter as “just another marketing tool”. Twitter helps you establish relationships with people before, during, and after they are actively involved in the real estate market. Twitter helps you go beyond a list of contacts and helps you build lasting, trust-based connections.