Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. A clearly defined and effective strategy includes more than one “plan” of action, and successful agents never expect to check every item off the “to-do” list in pursuit of their outcome. Real estate professionals who succeed know first: their outcome, and second: there are unlimited ways to reach that outcome.

You may not achieve all your goals but you will always attain an outcome. You must have the big picture in mind, know what you ultimately want, and then create your strategy. Give yourself many options. When the first one doesn’t work, check it off the list and go to the next. When that one doesn’t work, move on to the next, and so on until you have achieved your outcome. As in life, 20% of your actions will yield 80% of your results. Focus on the actions that are effective.

All agents have nearly unlimited potential to be massively successful. What’s holding you back? Do you know your outcome? Do you have an effective strategy? You better.