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Fire Your Clients!
You’re in the business of sales. You hear “no” all the time. When was the last time you said “no” to a client? A few weeks ago a dear friend who is a broker/owner of a large realty franchise was lamenting the number of sellers who insist on having their homes advertised in traditional print [...]
Love It. Hate It. Social Media Here To Stay.
Lots of people love and embrace it. A number people do not (though as you’ll see in the below video, that number gets smaller every day). People call it by many different names: social media, internet marketing, online networking, etc. As the video below demonstrates clearly, social media is not going away, regardless of how [...]
Don’t Believe Me. Believe Seth Godin
As a huge fan of Seth Godin I recently ran across this very brief but powerful video about why you should blog. It contains none of the reasons you’ve heard from TechShorties (or probably anyone else for that matter) and is well worth a minute and a half of your time. And if you don’t [...]
Are Real Estate Agents Clueless?
Mark Schaefer seems to think so in his recent post “The world’s most broken marketing process,” from which I quote: Here’s my vote for the most clueless group of marketers in the world: real estate agents. Now before you get upset with Mark for these comments, take a moment to read his article in its [...]
3 Reasons To Have A Weekly Blog Series
Some days little gems of ideas and information fall out of my head, and I know exactly what needs writing on that day. Other days I struggle to find just the right words or topic and spend far too much time rambling around my favorite online communities for inspiration. Sound familiar? If you’ve been blogging [...]
