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Storytelling And Your Personal Brand

An excellent series of posts over at WebWorkerDaily on using story telling techniques to build your personal brand.

You’re the key character in your story, but there are undoubtedly others too — the people in your contact network, your colleagues and clients, mentors, family and friends, idols and heroes.

Characterization involves using the information you have about yourself to best effect in giving others a clear picture of you.

Blogging is the first thing that comes to mind as a great way to tell your story in a daily/weekly narrative form, but it can also be done using tools like Twitter and Facebook through frequent updates and information fed from other sites (FourSquare, LiveStrong, etc.).

Location, Location, Location…Coming to Social Sites!

It’s the most important thing in real estate, and it’s coming to every online social tool soon. Location is going to be the big trend in the next couple of years, with all the big players jumping into the mix. Of course, the social check in service FourSquare is huge on location already, building it’s entire business around location. In the coming days and weeks, the two big social players, Twitter and Facebook are going to turn on their geo-tagging features as well.

This is good news for out and about real estate professionals! It’s about to get even easier for you to let your clients and potential clients know that you are out and moving in your market on a daily basis!

And check out FourWhere, which mashes up FourSquare information with Google Maps. Now you have yet another opportunity to be influential in your local market simply by making notes and suggestions with your FourSquare account!

A Nifty WordPress Plugin – PuSHPress

The blogs on WordPress.com got a nice little gift this week. PubSubBubbub (PuSH) was turned on for more than 10.5 million blogs hosted there. That may sound confusing, but all it really means is that posts published on WordPress.com will show up more quickly in feed readers than they used to–like real time quick.

That’s great for blogs on WordPress.com, but what about those of us who are running WordPress software on our own servers? Luckily, there’s the new PuSHPress plugin to help us out! And this one is a great one for folks who aren’t especially comfortable with installing plugins to their sites, because there’s nothing to configure.

Give it a shot, and watch how fast your next post shows up in your feed reader!

A Great Example of Next Level Blogging

I was just perusing some RE sites and found this excellent example of an informative and well-written post by Leslie Haywood-Moore at her blog, www.martintnliving.com.

Leslie’s doing a couple of things here that are very impressive. First of all, she’s produced a short video to augment the information she’s providing about the Poplar Street neighborhood. It gives readers unfamiliar with the area several visuals in a small space that really drive home the “Main Street U.S.A.” feel of the neighborhood she describes in her post.

If you click around, you’ll notice that Leslie has also done something else that fits in perfectly with her market, which is a small town. She provides her readers with information about not only local real estate, but also about other civic happenings around town. It’s a great service to provide for the community in and of itself, and probably not a bad way to get some extra attention from local business and residents that she wouldn’t normally get.

This is a great example of understanding your market and its wants and needs, then catering to them!