Category Archives: Social Media for Real Estate
Get Ready For A Double Shot With Google’s Caffeine
TechCrunch has the news about Google’s next iteration in indexing which is going to include social media updates from Twitter, Facebook, etc. What does that mean for real estate pros’ online efforts? First of all, using social media alone isn’t going to guarantee you the top spot in every Google search for real estate in [...]
A Continual Process, Not An Action
Seth Godin has a great post today about why some organizations have a difficult time understanding social media is a process, not an event. I’d take that one step further for the real estate industry…it’s a process, not an event or action. It may help to think of your participation on your blog, Twitter, Facebook, [...]
3 Reasons To Have A Weekly Blog Series
Some days little gems of ideas and information fall out of my head, and I know exactly what needs writing on that day. Other days I struggle to find just the right words or topic and spend far too much time rambling around my favorite online communities for inspiration. Sound familiar? If you’ve been blogging [...]
Authentically Speaking
Yet again Mark Schaefer offers a thought-provoking post, this one on the use of “ghostwriters” for online content which has stimulated quite a bit of conversation. I’ve had several real estate agents and brokers ask me if I would write their blog posts for them. Essentially, would I “ghostwrite” their blogs, posting content that appears [...]
Do You Have A Strategy?
Do you have a strategy for establishing your online presence? An overall plan? Are you caught up with the tactics involved in creating an online presence without a clear vision of what you are trying to accomplish? Marketing guru Seth Godin has an interesting thought on this approach: In my experience, people get obsessed about [...]
