Tag Archives: seth godin
A Continual Process, Not An Action
Seth Godin has a great post today about why some organizations have a difficult time understanding social media is a process, not an event. I’d take that one step further for the real estate industry…it’s a process, not an event or action.
It may help to think of your participation on your blog, Twitter, Facebook, etc. [...]
Don’t Believe Me. Believe Seth Godin
As a huge fan of Seth Godin I recently ran across this very brief but powerful video about why you should blog. It contains none of the reasons you’ve heard from TechShorties (or probably anyone else for that matter) and is well worth a minute and a half of your time. And if you don’t [...]
Do You Have A Strategy?
Do you have a strategy for establishing your online presence? An overall plan?
Are you caught up with the tactics involved in creating an online presence without a clear vision of what you are trying to accomplish?
Marketing guru Seth Godin has an interesting thought on this approach:
In my experience, people get obsessed about tactical detail before [...]