Tag Archives: strategy
A Great Example of Next Level Blogging
I was just perusing some RE sites and found this excellent example of an informative and well-written post by Leslie Haywood-Moore at her blog, www.martintnliving.com.
Leslie’s doing a couple of things here that are very impressive. First of all, she’s produced a short video to augment the information she’s providing about the Poplar Street neighborhood. It [...]
3 Reasons To Have A Weekly Blog Series
Some days little gems of ideas and information fall out of my head, and I know exactly what needs writing on that day. Other days I struggle to find just the right words or topic and spend far too much time rambling around my favorite online communities for inspiration.
Sound familiar? If you’ve been blogging for [...]
Social Media: Are you having fun with it?
I’d like to start things off by having you watch this video the Duct Tape Challenge at Zappos, popular online retailer:
Now, you’re probably asking, “What does a Duct Tape Challenge have to do with teaching real estate agents how to use social media?” Well, there’s actually a lot you can learn from how Zappos uses [...]
Authentically Speaking
Yet again Mark Schaefer offers a thought-provoking post, this one on the use of “ghostwriters” for online content which has stimulated quite a bit of conversation. I’ve had several real estate agents and brokers ask me if I would write their blog posts for them. Essentially, would I “ghostwrite” their blogs, posting content that appears [...]
Don’t Get Lost in the Online Shuffle
I was in a social media training class provided by my brokerage last week and the trainer said somthing that has stuck with – and bothered me – ever since. I didn’t write it down, but here’s a rough paraphrase of what’s been echoing around in my head:
You must have an online presence. It doesn’t [...]
