Tag Archives: strategy
Don’t Get Lost in the Online Shuffle
I was in a social media training class provided by my brokerage last week and the trainer said somthing that has stuck with – and bothered me – ever since. I didn’t write it down, but here’s a rough paraphrase of what’s been echoing around in my head: You must have an online presence. It [...]
Do You Have A Strategy?
Do you have a strategy for establishing your online presence? An overall plan? Are you caught up with the tactics involved in creating an online presence without a clear vision of what you are trying to accomplish? Marketing guru Seth Godin has an interesting thought on this approach: In my experience, people get obsessed about [...]
